![]() It’s something your competitors don’t have, and can’t offer – at least not right away. When your gym members feel part of a community, have friends they can book a casual squash game with, and bump into acquaintances at a HIIT class, it creates a relationship and bond with your actual centre. If your fitness centre runs team sports competitions, has courts that multiple players can book, and offers group fitness classes, it’s important to focus on community. We crave connection, relatability and common ground. No matter how great your facilities and equipment are at your health club, at the end of the day humans are social beings. Whatever you choose to do, make sure your member sees the value for them. Or a loyalty discount for competition fees. If you run sporting competitions, offer them first pick of days and times for games or teams. Give them first choice for trainers or group training, body scans, and nutrition guides. If you have a gym challenge coming up to kick-start the year, offer them a discounted rate to access the challenge. Give your existing members some love by creating extra value for them at this time. There’s an influx of gym-newbies who are often paying pennies for their membership compared to your existing members. Your existing members might feel a little miffed around the new year period. Here are some strategies to help keep your member-churn low this new year. But while you’re focussing on generating new gym leads for your fitness business, don’t forget to check-in on your existing members to make sure they don’t get reeled in by your competitor’s irresistible offers. Your club probably already has plans in motion for something similar. Over the years, gyms and health clubs have cottoned on to this resolution behaviour, and as a result, almost every gym runs promotions over the new year period to encourage new member sign-ups. It also found that improving fitness was the top resolution for millennials and generation Z (both 38%), whereas baby boomers were most interested in losing weight (25%). The survey results found that 30% pledged to improve their fitness, 30% committed to healthier eating habits, and 28% wanted to lose weight. Studies have shown that improving ones health and fitness is one of the top new year’s resolutions made year after year.Īt the start of 2022, Finder conducted a survey with 1031 respondents to learn about their resolution habits. A new year brings the guise of new possibilities, fresh starts, and changed behaviours – and many choose to work on their health and fitness. January is renowned for being “resolution month”. Meanwhile, Fergie will keep the party going at the Billboard Hollywood Party, singing two songs of her own while bringing on performances by Alessia Cara, G-Eazy, Bebe Rexha, Martin Garrix, Emeli Sande, Fifth Harmony with Ty Dolla $ign and Kid Ink, Flo Rida with Macy Kate, Hailee Steinfeld, John Legend, Lukas Graham, Mike Posner, Niall Horan and Shawn Mendes.Keep your members from gym-jumping in the new year Seacrest and co-host Jenny McCarthy will usher in performances by Carey, DNCE, Estefan and the cast of On Your Feet! and Rhett live in New York City from Times Square. The ABC program, as always, is at the forefront, showcasing the biggest names in pop music on the five-and-a-half hour show, which for the first time ever will feature countdowns from multiple time zones. Other songs in her set include “Rhythm Is Gonna Get You,” “Everlasting Love,” “Turn the Beat Around,” “Conga,” “Get on Your Feet” and “Oye.”įans looking to join in the fun on the broadcast can hashtag pictures of their at-home parties and Times Square pictures with: #RockinEve, #Hello2017, #Harmonizers2017, #RockinShawn, #NiallRockinEve, #2017WithMariah or #AllNightLong. Making a record is one of the most fun times of the year for me, just to get in there and be creative.”Ĭarey rehearsed earlier in the afternoon, and Estefan was on the tightest schedule of all - rehearsing her number with the cast of On Your Feet at 7:22 p.m. “We are going to keep cutting songs until we figure out which 10 or 15 songs we want to present to our fans. “We are getting in the studio in January, and we have so many songs,” he says.
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